Overview:

 

Heavenly Partners is an online platform that specializes in Christian matchmaking and dating services. They aim to facilitate meaningful connections and relationships among single Christians by providing personalized matchmaking services, guidance, and support throughout the dating process. Their focus is on fostering relationships based on shared faith and values within the Christian community.

 

Challenge:

 

Increase Sales Qualified Leads

 

There is a smaller pool of potential matches due to the niche market, geographical limitations in a relatively small country, and the need for sensitivity to cultural and religious preferences in matchmaking. Additionally, the conservative nature of some Christian communities may present obstacles in openly seeking romantic connections, requiring a delicate approach to marketing and outreach efforts.

 

Decrease cost per acquisition

 

Generating leads for businesses operating in costly and fiercely competitive sectors poses distinct challenges. The primary hurdles involve reducing the cost per acquisition (CPA), maintaining the quality of leads, and establishing a resilient funnel capable of consistently converting a steady flow of leads.

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Strategy & Execution:

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Increasing Quality Score

 

Our primary goal upon launching these campaigns was to establish a robust Quality Score. After analyzing the competition, we identified a scarcity of firms running targeted ads directed to well-crafted landing pages. Capitalizing on this opportunity, we strategically focused on ensuring strong ad relevance and optimizing the landing page experience, recognizing these as critical components for building a robust Quality Score.

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A/B Testing:

 

We rigorously experimented with various copy, calls-to-action, and information structures on the pages to ascertain what would engage this audience, guide them through the funnel, and ultimately yield cost-effective conversions.

 

Result:

 

Initially, lead generation was slow. However, after three months of thorough and ongoing split testing, we identified a successful approach, resulting in leads that were 30% less expensive than previous campaigns.